Most students of mid-century culture are well aware of the story of the Holmby Hills Rat Pack, later known as simply the Rat Pack. (Frank hated the term and neither he nor anyone else in the later group ever used it. They preferred to call themselves ‘The Summit’ or ‘The Clan’) The semi-formal group of famous friends was founded – for lack of a better word – in the mid 1950’s by Humphrey Bogart. He and his wife, actress Lauren Bacall, brought like-minded friends together, friends who could not abide the typical Hollywood pretensions and dedicated themselves to drinking and keeping themselves apart from the social whirl. The members included, among others, David Niven, Judy Garland and her husband, Sid Luft and Frank Sinatra. Sinatra idolized Bogie and after Bogie’s death in 1957 Frank became the leader. In 1959, Dean Martin had become a regular headliner in Las Vegas, as had Sinatra and Sammy Davis, Jr. Often times they were appearing at various hotels in Vegas at the same time. Frequently, when Dean was in the middle of his show, Frank and Sammy would show up to join in a song or simply to heckle. The same would happen to Frank. Dean and Sammy would walk in and hilarity would ensue. Word started to get around Las Vegas and the entertainment world in general that these guys were hanging out together. This meant massive crowds of people flooded into Las Vegas with the idea that if you bought a ticket to see Sammy Davis, chances are you’d end up seeing Dino and Sinatra as well. Add to this the hype surrounding the guys coming together with Peter Lawford and Joey Bishop and others to film “Ocean’s 11” in the various casinos and you had a seismic event going on. The celebrity of Dino and his pallys reached dizzying heights. It was at this point that Dean Martin famously quipped “It’s Frank’s world. We’re just living in it”. This statement actually says a lot about the personalities of the two men. Sinatra was indeed the leader, which is how he liked it. Always headstrong and in charge, Sinatra cut a swath through virtually every environment he found himself in. Dino sat back and commentated. Frank Sinatra was head down, teeth gritted, wrestling perfection into submission. Dean Martin was heavy-lidded, shoulders slowly shrugging. Happy to be home in the evening with his wife, Jeanne, and their ever growing family, Dean was often in bed early to be up in time for an early tee time. There’s a telling scene in HBO’s “The Rat Pack” biopic starring Ray Liotta as Sinatra, Joe Mantegna as Dino and Don Cheadle as Sammy Davis, Jr. The boys are all staying together in a swank Vegas hotel. The camera pans through their various rooms revealing all kinds of debauchery. When we get to Dean’s room, he’s lying alone on his bed with his putter watching the late show in the dark.
As the 1960’s progressed, Dean Martin made many notable and successful films – with the boys and without: “Ocean’s 11”, “Sergeant’s 3”, “Four for Texas”, “Robin and the 7 Hoods”, “Kiss Me, Stupid”, “The Sons of Katie Elder”. He also pursued dramatic roles in films such as “Ada” with Susan Hayward and “Toys in the Attic”, which was based on a play and co-stars Gene Tierney. Dean’s way of “winking at the camera” came to full fruition when he portrayed suave secret agent Matt Helm in films based – very loosely – on the very serious novels by Donald Hamilton. Dino smirked, drank, sang and kung fu kicked his way through four Helm films starring alongside the likes of James Gregory, Stella Stevens, Cyd Charrise, Ann-Margret, Sharon Tate, Tina Louise and Chuck Norris. The films are delightfully ridiculous.
Dean Martin is at the heart of another wonderfully true Hollywood legend. In the early 1960’s, NBC began hounding Dino to do a weekly variety show. Martin was reluctant, due mostly to his desire to be free to accept movie and night club offers. But also he wasn’t keen on the work and discipline it would take to put on a weekly show. Heading into meetings with the network, Dino made some intentionally ridiculous demands including an overly high salary and, most significantly, that he need not show up for any rehearsals but only for the actual taping of the show. So, one day of work a week. You can just imagine Dino in that meeting. Must have been hilarious. What is even funnier though is that the network accepted! Reportedly, Dino went home to his family and dejectedly said ‘they went for it. I guess I have to do it’. So, Dean was ‘stuck’ with a highly-rated show that lasted for 9 seasons and featured absolutely EVERY major star of the day. The show also featured the Gold Diggers dancing girls, Dean singing – natch – with his pianist, Ken Lane and generally just Dino being Dino. His lack of preparation was played for laughs. He made no bones about the fact he was reading cue cards – his ‘winging it’ became the charm of the show. This is an example of Dino putting in no effort whatsoever – reading the cue cards and laughing during skits – and people eating it up. They loved to watch Dino be Dino.
In 1960, Frank Sinatra was fed up with working for Capitol Records and so he, of course, started his own record company, Reprise Records. Over the course of the next few years, FS began drawing many of his recording artist friends into the fold including Keely Smith, Bing Crosby, Sammy Davis, Jr. and our boy, Dino. Dean’s first couple of albums with Reprise reveal that the company wasn’t sure what to do with him. He started with “French Style”, an album of, you guessed it, French songs. And then there was “Dino Latino”, a set featuring…yep, Latin songs. Then they got on to something. Billed as Dean “Tex” Martin, Dino released two albums of country music. Now, we’re not talking real, sawdust, honky tonking Hank Williams exactly. This is what you might call “country crooning” in the vein of Jim Reeves or Eddy Arnold. There seemed to be a good fit between Dino’s easy way with a song and these gently cantering country tunes. Soon after these two country albums, Dean recorded maybe the finest album of his career, “Dream With Dean”, a wonderful collection of quiet, intimate songs meant to be enjoyed late at night by the fire. During the recording session for this album, Dean’s pianist Ken Lane suggested Dean take a crack at a song Lane had written some 15 years before called “Everybody Loves Somebody”. Dean agreed and this gentle version appears on the album. Some time later, Dean was back in the studio and recorded the song again, this time with full orchestra. Reprise Records was excited about the recording and issued it as a single in June of 1964 – the height of Beatlemania. Traditional crooners like Dean were hard pressed to even place songs on the charts once the British Invasion hit. Remarkably though, Dean’s song not only charted but achieved the seemingly impossible – it went to #1, displacing The Beatles’ “A Hard Day’s Night”. “Everybody Loves Somebody” became Dean’s signature tune, eventually even being inscribed on his grave marker.
After the success of “Everybody Loves Somebody”, Reprise continued to team Dean with producer Jimmy Bowen who maintained the easy-loping country sound that seemed to fit Dean so well. A sort of “countrypolitan” sound, Dean still sounded like Dean – smooth vocals steeped in the tradition of the Great American Songbook and the recordings still featured full orchestras, string sections and female background singers – but the songs themselves were either actual country songs that had been hits for country artists or songs introduced by Dean that were obviously written in the country idiom. His Reprise catalogue provides a vastly different listening experience when compared to his Capitol recordings of the ’50’s. Recordings like “The Door is Still Open to My Heart”, “Send Me the Pillow That You Dream On”, “(Remember Me) I’m the One Who Loves You”, “Houston” and, perhaps my absolute favourite Dean Martin song, “I Will”. Nine Top 40 hits in 4 years. Dean’s albums on Reprise are a delight. If somewhat nondescript, they are the perfect accompaniment to a lazy and warm afternoon. For me personally, they seem to transport me back to the late 1960’s and – although I wasn’t there – they provide for me a sort of snapshot of the era. They are very much of their time.
The entertainment industry changed drastically in the 1960’s and most singers of popular song saw their fortunes decline as the decade went on and tastes continue to fluctuate. There were a handful – and Dean was certainly one of them – that had a sufficient amount of talent, celebrity and flat-out charisma to survive and even flourish by branching out into movies, television and live performances. Dean certainly enjoyed great success in the ’60’s. It could even be said that his career didn’t even hit it’s stride until the middle of the decade.