It’s Saturday of Elvis Week! Day 6: Comeback – Elvis Presley began to climb out of the rut his career had gotten into on September 10, 1967 when he recorded a cover of Jimmy Reed’s “Big Boss Man”. This marked the beginning of a determination on Presley’s part to get back to being a recording artist. Someone who sought out and found good songs that he wanted to put his particular stamp on and make them his own. Into 1968, Presley began to put his energy into recording non-movie songs. These quality tracks returned Presley to the top 40 on the charts and began to give people the indication that a change was afoot.
Like so many other things in his career, it was simply called “Elvis”. It was an NBC TV special that was sponsored by the Singer sewing machine company. Col. Parker, putting forth yet another bad idea, wanted it to be a program of Christmas songs. But Elvis had other things in mind. It helped that the TV special was being produced by Steve Binder, a man who was determined to use this special to return Presley to relevance. The legend goes that, before starting work on the special, Binder took Elvis out onto Sunset Blvd. and had him walk around a bit. No one recognized the king of rock ‘n’ roll. Whether or not this is true, Elvis’ ‘street cred’ had suffered and he was serious in his preparation for this special and he looked better than he had in years. The highlight of what came to be called “the ’68 Comeback Special” was the time that black-leather-clad Elvis spent sitting ‘in the round’ with some of the boys jamming, banging out some of the old songs. The raw, gritty ferocity Presley displayed was a revelation to the rock press and to the record-buying public. There are two or three ‘moments’ in Elvis Presley’s career that are ‘definitive’. The ’68 special is one of them.
With a new fire in his belly, Presley made the decision to hold his next recording session back home in Memphis. With young, hip session musicians and a savvy producer in Chips Moman, King turned out some of his best recordings at American Sound Studios in Memphis in 1969. With a mature, contemporary, blue-eyed soul sound, records like “Kentucky Rain”, “In the Ghetto”, “Don’t Cry Daddy” and particularly “Suspicious Minds” not only returned EP to the top of the charts but brought him back to respectability.
Into the 1970’s and King is riding high, enjoying chart success, a freedom from Hollywood and looking and sounding maybe better than he ever had. Keep in mind there was a time when Las Vegas was a respectable and lucrative place for entertainers to set up shop. At the dawn of the ’70’s Presley brought his shows to the hotels in Vegas and set and/or broke attendance records in the desert. Then in January of ’73 a concert in Hawaii was broadcast via satellite and beamed around the world. Presley performed definitive versions of some ’70’s concert staples and it was another pinnacle of his career. Even the new arbiter of all that was hip in music – Rolling Stone Magazine – lauded his efforts. The King had reclaimed his crown.
And then the Colonel’s dark specter loomed once again.